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Continue reading Ford Mustang Mach E web page coughs up trove of secrets

Ford Mustang Mach E web page coughs up trove of secrets originally appeared on Autoblog on Thu, 14 Nov 2019 23:28:00 EST. Please see our terms for use of feeds.



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I sure hope this is not the future of the Mustang!

If so, I think they just signed the death warrant for the Mustang.

This could no longer be considered a Pony Car and would be the end of the entire segment of vehicles.


This has nothing to do with the Electric power. Quite the opposite, I would love to have a electric vehicle if the batteries are up to it. The instant torque for an electric motor would be great. This is about the looks. Put an optional electric motor in a "true" Mustang and they would have something I would be interested in. NOT THIS ITTY BITTY JAPANESE WANTABE.

What I hate most about this is the use of the name Mustang. There was no need to do that. Get creative or use another name from their past.

The only other thing I completely dislike is the huge center screen combined with a stark interior. Looks no different than what an employee who works as a cashier stares at all day. An ugly point of sale device.

Other than that it is not a bad looking vehicle with good enough specs to be a competitor in the EV space.

It's a brilliant marketing move that is based on greed and exploitation. With some key styling cues and Mustang badging, Ford has the whole world talking about an otherwise mundane SUV by today's standards...

Does this mean, this IS the new Mustang and the Pony Car mustangs are history???

No, you will continue to see Bullitts, Mach 1's, GT 350s, GT 500s, California Specials, etc. coupes. Reference the 2020 GT 500. This is an 'And' vehicle. More to follow.

Prostitution of the Mustang name, simple as that.

Dump Hackett, he's destroying Ford.

Yes. And.. the fact that this is not a Mustang will have a negative impact to the Ford brand. Combine this with the fact that Ford killed all other cars for our market and it becomes clear how this bastardization will cause consumer confusion and increase the perception that Ford is a desperate and declining company. Unfortunately it will also soften the Mustang heritage. What an idiotic decision to name it Mustang.

I've been wrestling with this decision for over 6+ weeks now since I saw the vehicle and the Pony on the front of the vehicle.

Could it have been called something other than a Mustang? Sure. What should have it been called?

Taurus, Fairlane, Windstar, Maverick, Galaxie, Thunderbird.....a whole new, unique name? I thought Thunderbolt would have been a cool name for it.....but that would upset those who worshiped the 10 months of competitiveness that the Fairlane Thunderbolts experienced back in 1964. Yes look up, the 1965 NHRA schedule.

A lot of effort would have needed to been put in place to grow a new name for this car...with no guarantee of success.

So another name is selected and this CUV shows up at the Ford dealerships, along side of the current Mustang line-up.

Except for the GT500 and possibly the GT350, this vehicle will outperform the rest of the Mustang line up. How is that for diluting the 'Mustang' brand? A Fairlane outperforming a Mustang GT?

The dirty little secret on the current EVs is that it is not about saving the environment, but totally about performance and image. Visit the Tesla's website. Witness the Porsche vs. Tesla performance at the Nürburgring. No one discusses the Nissan Leaf or the Chevy Bolt, both outstanding cars. The Bolt is going out of production....that had an effect on Ford's product development decision.

The second dirty secret about EVs is that they are focused on leading edge or fast followers consumers. Not the common vehicle consumer. That is years down the road. The EV is either the third, fourth or fifth vehicle a consumer owns in this segment....it may be their daily driver but they have a lot of golf clubs in the bag. The market for these individuals is wide open. Especially since the Tesla Tax Credit ends on 12/31/2109. Ford has a long ways on using up their credits and the Mach E will be a bargain in comparison to anything Tesla or Porsche offer.

I've been involved with the automotive industry for over 41 years, all of it either directly or indirectly with the Ford Motor Company. Yes, i struggled with this naming decision......but after listening to Hau Thai-Thang discuss the whole EV segment and talking with fellow engineers, I'm OK with this direction.

Change is going to happen.

They could paint it white and yellow, put a chicken emblem up front and call it the pullet?

I know, in the future only electrics will be available. This makes me glad I'm 76 and probably won't be around to witness it. Too many fond memories of the 60's, the era of muscle and pony...

"Change is going to happen."

When I hear this I cringe and realize it was said because the person had:
1) No idea what just happened.
2) An agenda.

Can you expound on this?

I hope using the Mustang name works out for Ford. I own two Mustangs and a Ford Explorer. Before this I owned five other Mustangs and two other Fords. At some point we'll all own EVs. I will never own a Mustang SUV.

Wouldn't 1 billion battery powered vehicles cause more environmental damage than the gas we now burn? Thinking of the asian plastics adrift in oceans with a future cadmium, mercury, lead and lithium component, landfill decomposing batteries' emission of greenhouse gases, ground water, etc.
It's one thing when 1% of the yuppie populace drive a status symbol to the golf course, quite another when the other 99% jump on the buzz cart.

How about obamacare?

I have yet to see an impact study validating that ridding the world of all the internal combustion engines and implementing e-vehicles will have less overall impact on the environment.