My original was damaged. I didn't mix the clear epoxy good enough so when I applied it on the hologram it was still sticky and I wiped the numbers off by accident.
I called the dealer (manager of the part's dept) and referenced SSM#15505 who wasn't even aware of this notice. I faxed him my Bullitt info (Vin #, Bullitt Id no) along with the SSM #15505 article. I didn't have to bring the Bullitt in for him to inspect the hologram and he just ordered it. He called and left me a message stating that hologram label was in and that I needed to pick it up by tomorrow or wait till he got back from vacation next week. I saw him this morning and I asked him if he needed to verify that my hologram was indeed damaged. He just handed me an envelope and said that he didnt have time.
The letter that accompanies the replacement hologram label from Ford clearly states in Bold and in capital letters the following:
The replacement label must be installed on the vehicle by the dealer technician NOT given to the customer. Only one (1) replacement label per VIN exists. Care must be taken not to lose or damage the replacement label, as additional labels are NOT available.
I guess I got lucky that this guy was in a rush to start his vacation and just handed the replacement to me. It's also probably up to the dealer whether they really reinforce the above statement.