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The TV commercial Ford SHOULD have used to advertise the Bullitt....

709 Views 13 Replies 13 Participants Last post by  llama_boy
Who knew about the Bullitt a year ago except for enthusiasts? The Bullitt is getting a lot of press now that they are no longer made. What good does that do Ford? Ford should have played up the car to help promote the ENTIRE company and its heritage...
Chad McQueen sits in a San Francisco cafe pretending to read the paper but watching his quarry through the reflection in a window..a black car across the street parked suspiciously in front of the bank.
The bad guys leave the bank and drive away in a hurry.
Waiter asks, "Any thing else for you today, Officer?"
McQueen's already out of his seat running for the door, "No thanks, Pops, put it on my tab."
As Chad jumps in his 2001 Bullitt he notices a Green 68 Fastback giving chase also.
The three cars run through San Francisco and wind up on the highway.
Chad pulls up alonside the 68 and looks over. Steve McQueen (through a little digital magic)looks back and winks. The two Mustangs are side-by-side at wide open throttle, the V-8's screaming, riding off into the sunset together after the bad guys.
"Cops prefer Mustangs"
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Several years ago, Ford of Europe produced a commercial for a then-new coupe called the Puma. In the spot, Steve McQueen's image was digitally removed from the Bullitt footage and digitally placed into the Puma so that it appeared he was "driving" it through San Francisco. At the end, he backs the Puma into a garage right next to his "old" '68 Mustang and a motorcycle resembling the one in "The Great Escape." He then gets out of the car and he and everything else in the garage except the Puma fade away. The tag line on the screen was "Puma. A Driver's Dream."

The ad won several awards and did show up in the U.S. on one of the "Best Foriegn Commercial" specials. It was very convincing and it was amazing how well they pulled off the effect. Every shot had to be matched just so. As an example, when he backs the Puma into the garage, we see McQueen stick his head out the window to look rearward. That was the shot of him doing the same in the Mustang after overshooting the turn at Larkin and Chestnut.

Great, right? Why not use the same technique to advertise the Mustang, as was suggested here? It would cost a small fortune. That 1997 Puma spot is estimated to have cost over $1,000,000 by the time they were done: Six days of location shooting in San Francisco; rights to Steve McQueen's image; rights to use the Bullitt footage from Warner Brothers; rights to the Lalo Schifrin music; all adds up. Given Ford's current financial situation and the Mustang's relatively low volume, it would be unlikely they could pull it off.

The Puma commercial is somewhere on the web, but I don't have the link anymore.

Dave Kunz
'68 Bullitt replica
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